4.29.2008

New Google VisualRank Algorithm

SAN FRANCISCO — Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.

On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented a paper describing what the researchers call VisualRank, an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar.

Although image search has become popular on commercial search engines, results are usually generated today by using cues from the text that is associated with each image.

Despite decades of effort, image analysis remains a largely unsolved problem in computer science, the researchers said. For example, while progress has been made in automatic face detection in images, finding other objects such as mountains or tea pots, which are instantly recognizable to humans, has lagged.

“We wanted to incorporate all of the stuff that is happening in computer vision and put it in a Web framework,” said Shumeet Baluja, a senior staff researcher at Google, who made the presentation with Yushi Jing, another Google researcher. The company’s expertise in creating vast graphs that weigh “nodes,” or Web pages, based on their “authority” can be applied to images that are the most representative of a particular query, he said.

The research paper, “PageRank for Product Image Search,” is focused on a subset of the images that the giant search engine has cataloged because of the tremendous computing costs required to analyze and compare digital images. To do this for all of the images indexed by the search engine would be impractical, the researchers said. Google does not disclose how many images it has cataloged, but it asserts that its Google Image Search is the “most comprehensive image search on the Web.”

The company said that in its research it had concentrated on the 2000 most popular product queries on Google’s product search, words such as iPod, Xbox and Zune. It then sorted the top 10 images both from its ranking system and the standard Google Image Search results. With a team of 150 Google employees, it created a scoring system for image “relevance.” The researchers said the retrieval returned 83 percent less irrelevant images.

Google is not the first into the visual product search category. Riya, a Silicon Valley start-up, introduced Like.com in 2006. The service, which refers users to shopping sites, makes it possible for a Web shopper to select a particular visual attribute, such as a certain style of brown shoes or a style of buckle, and then be presented with similar products available from competing Web merchants.

Rather than relying on a text query, the service focuses on the ability to match shapes or objects that might be hard to describe in writing, said Munjal Shah, the chief executive of Riya.

“I think what they’re trying to accomplish is largely impossible,” he said. “Our belief is, there is not large-scale solutions.”

Mr. Shah said there had been a number of technology demonstrations by Google Labs researchers, such as a project in 2005 that used machine learning techniques to recognize the gender of a person in an image. However, the company has been slow to deploy its research, he said.


Source: New York Times

4.25.2008

Yahoo is Adding "Social" to Services

By Eric Auchard

SAN FRANCISCO (Reuters) - Yahoo Inc is working to rewire the dozens of services across its site so that users can manage all information about themselves in a single place and share it with friends across the Web.

"We are not building another social network," Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. "We are building social into everything we do."

The effort is part of a larger plan to make it easier for users to share information about themselves with other Yahoo users and on websites that run applications using Yahoo features, seeking to help the world's biggest Internet media company keep pace with social networks like Facebook and MySpace.

Yahoo is spelling out this evolving strategy in the face of Microsoft Corp's looming, $44 billion unsolicited takeover offer.

Microsoft has set a deadline of Saturday for Yahoo to agree to a deal on those terms or face a hostile takeover campaign. The software giant said on Thursday it will announce whether it plans to proceed with a deal or pull out next week.

Unified user profiles and the effort to make it easier for users to share information with their friends is part of the company's broader "Yahoo Open Strategy" due out later this year, Balogh said. The plan would give users simple privacy controls to decide what data they reveal about themselves.

"We are going to unify all profiles throughout Yahoo," said Balogh, whose appointment as Yahoo's CTO was announced on January 29, a day before Microsoft first proposed its $31 per share cash and stock offer to merge with Yahoo.

Balogh estimated there are more than 10 billion latent social connections that exist between Yahoo's 500 million monthly users in the form of e-mail addresses, instant message buddy lists, address books and other shared connections.

Yahoo aims to make it easier for users to share information via their established social ties, while protecting privacy by not inviting unintended disclosure of personal details. It will provide a single console for users to manage this data.

"Right now you manage different bits of personal information in different places and to some extent it is a fragmented user experience," Neal Sample, chief technical architect of Yahoo's Open Strategy said in an interview.

Yahoo has been discussing pieces of the strategy to be more open since last September. The details released on Thursday marked the fullest discussion company officials have made so far of its plans to rewire Yahoo from the inside out, both in terms of underlying technical structure and user controls.

"Social is not a destination -- it's a dimension and it will infuse all aspects of a consumer's experience on the Web," Balogh said.

Yahoo was early to embrace the social media trend, where users share details of their lives with selected friends online, by acquiring companies such as photo-sharing site Flickr in 2005, but has fallen behind in recent years.

Because Yahoo is seeking first to woo independent software and Web services developers to support its open strategy, it could be 2009 before mainstream consumers gain access to the new services, Balogh said, in response to reporters questions.

It plans to fold various previous efforts at social networking applications -- MyYahoo, Mash, and existing user profiles -- into the new profile application that will enhance the use of features within both Yahoo and other sites.

"It will be interesting to see how quickly the other players -- like Google, Microsoft, MySpace, and Facebook -- answer the challenge that Yahoo has set down," Forrester Research analyst Charlene Li wrote in a blog post.

"I don't think it's a matter of if, but rather, a question of when," she wrote.

Source: Reuters

4.22.2008

Google goes green

LOS ANGELES, April 21 (Reuters) - Solar thermal company eSolar said on Monday it closed $130 million in funding from Google Inc's (GOOG.O: Quote, Profile, Research) philanthropy arm and other investors.

The funds will be used to build and deploy solar thermal power plants to supply utilities with clean, renewable power, the company said in a statement. It plans to have a fully operational plant in Southern California later this year.

Google.org, technology incubator Idealab, Oak Investment Partners and other investors contributed to the funding, Pasadena, California-based eSolar said. (Reporting by Nichola Groom; editing by John Wallace)

Source: Reuters

4.19.2008

PayPal to Block Some Browsers

PayPal is seriously considering blocking some browsers from accessing its site, according to a paper (PDF) available to shareholders.

Titled "A Practical Approach to Managing Phishing," the paper admits that there's no one silver bullet to prevent fraudsters from making money on the Internet. However, authors Michael Barrett, PayPal's chief information security officer, and Dan Levy, the company's senior director of risk management for Europe, say companies could and should start addressing five specific areas:

Prevent fraudulent e-mail from getting into users' in-boxes

Prevent phishing sites by shutting them down

Authenticate users so that stolen credentials can't be used on PayPal

Prosecute fraudsters to the full extent of the law

Focus on brand and consumer recovery

Of these, the paper focuses mainly on e-mail prevention and phishing-site blocking. For e-mail prevention, the authors cite Yahoo Mail as an example and point to its use of domain keys to identify legitimate and illegitimate mail marked as coming from PayPal.

Most controversial is the idea of blocking "unsafe" browsers, or browsers that do not currently include antiphishing tools. PayPal says it would first notify users when they log in if they are using an unsafe browser. Later, PayPal would simply block the use of the browser entirely.

PayPal is interested in enforcing new Extended Verification SSL certificates used by Internet Explorer 7 and the upcoming Mozilla Firefox 3. EV SSL highlights the address bar in green when the site has been certified. Other browsers, such as Apple Safari and Opera, do not currently include these protections.

Browsers not on the desktop could also be barred. On Monday, researchers cited the Apple Safari browser on the iPhone and Nintendo's use of the Opera on its DS and Wii gaming systems as lacking adequate antiphishing protection.

Source: News.com

4.15.2008

Microsoft looks to avoid losses to Linux in embedded OS market

Software vendor retools Windows Embedded line in effort to fight off open-source advances

By Eric Lai

Microsoft Corp. today announced plans to rejigger and expand its Windows Embedded family of operating systems in an attempt to enlist developers of handhelds and other devices to help the software vendor combat increasing competition from Linux.

For example, Microsoft is developing new versions of Windows Embedded CE and Windows XP Embedded, its two primary embedded operating system lines, that will be rebranded as Windows Embedded Compact and Windows Embedded Standard, respectively. An upgrade of the XP software is scheduled to launch on June 3, and a next-generation CE release will follow next year, said Ilya Bukshteyn, director of marketing for Windows Embedded.

Inspired by the marketplace success of a version of Windows XP Embedded that's tailored for use on point-of-sale terminals, Microsoft also plans to launch other vertical offerings this year, Bukshteyn said in an interview last week.

In addition, the software vendor is releasing instructional materials and a test for developers to certify themselves on its existing Windows Embedded CE 6.0 platform. And it will start offering free certifications of so-called board support packages — the custom piece of code that enables an operating system such as Windows Embedded to run on a particular piece of hardware.

Microsoft — which may also bypass Windows Vista and build the next major release of XP Embedded on top of the Windows 7 follow-on to Vista — made the various announcements at the Embedded Systems Conference Silicon Valley in San Jose. Earlier this year, the company canceled its Mobile and Embedded DevCon show, deciding instead to steer would-be attendees toward this week's vendor-agnostic conference or its own broader-based Tech-Ed 2008 event for developers in June.

All of Microsoft's moves are aimed at trying to convince mainstream Windows developers and Linux programmers to write software for Windows Embedded, especially the CE platform.

Venture Development Corp., a market research firm in Natick, Mass., gave Windows Embedded a 32% share of the $1.4 billion embedded operating systems market in 2006, according to a story published by EE Times last fall. In contrast, VDC gave commercial versions of embedded Linux a total market share of 8%, the story said.

But last October, VDC released the results of a survey (download PDF) in which embedded developers overwhelmingly said that they planned to use either free or licensed versions of Linux on their next projects instead of proprietary operating systems. "Linux remains an attractive operating system choice for a range of embedded development teams for a number of reasons, including: royalty-free runtime costs, advanced networking capabilities and technical features, [and] the large base of engineers familiar with the Linux operating system," the research firm said.

While Windows XP Embedded is essentially a cut-down version of XP with a smaller footprint, Windows Embedded CE is based on an entirely different kernel, which offers stronger crash-proof capabilities and an even smaller, diskless footprint.

Greg DeMichillie, an analyst at Directions on Microsoft in Kirkland, Wash., said that Microsoft's rebranding papers over the very real technical differences between CE and XP Embedded. "You can use the same tools and programming languages, but that's only one piece of the puzzle," DeMichillie said. "The CE devices are too different, and the programming models are different."

DeMichillie was generally positive about Microsoft's other plans, such as its decision to follow upon the success of its Windows Embedded for Point of Service (WEPOS) software among retailers by releasing more tailor-made embedded products.

WEPOS, which along with other flavors of Windows dominates the electronic cash register market, will be renamed Windows Embedded POSReady when a new version arrives next year. The upgrade of WEPOS will be based on Windows XP with some Vista features added in, Bukshteyn said.

Future additions to the Embedded Ready family may include operating system releases targeted at makers of GPS navigation devices, multifunction printers, digital picture frames and surveillance cameras, he added.

Microsoft is also creating what it calls the Windows Embedded Enterprise line. That basically includes unchanged premium versions of Windows XP or Vista that can be licensed by embedded developers who are working with larger machines and want full application compatibility. The operating systems that will be licensed for embedded use include Windows Vista Business and Ultimate, as well as Windows XP Professional.

Source: Computerworld

4.13.2008

Yahoo Domains: What is the gain?

With everything you get from buying Yahoo Domains, and at this low a cost, how are they making any profit? Or is it for another reason.

Here is what Yahoo Domains offers at only $1.99 a year:

24-Hour Toll-Free Support
Get live help 24-7 or use our extensive online help resources.

Domain Locking
Help prevent domain hijackers from transferring your domain.

Starter Web Page
Publish a simple placeholder web page today! View a sample.

Domain Forwarding
Point your new domain name to a web site you already have. Private

Domain Registration
Help keep your contact info safe from spammers. Learn more.

Complete DNS Control
Easily edit your name servers, plus MX, A, and CNAME records.

This seems like an awful lot to get for the small price. However, reasearch shows the price has risen and fallen since Yahoo Domains was first introduced. That being said, what is the real gain for Yahoo? It's hard to beleive it's monitary. Can it gain Yahoo popularity over it's top competitor, Google? These are all possible...what do you think?

4.07.2008

Yahoo plans for new ad system

By Eric Auchard

SAN FRANCISCO (Reuters) - Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other major sites.

The widely anticipated system, known as AMP!, aims to simplify the process of buying and selling online ads for advertisers, ad agencies, fast-growing ad trading networks and Web site publishers.

The ad management system seeks to capitalize on Yahoo's strength as a Web site publisher that reaches 500 million Web users monthly and recent efforts to sell ads off of Yahoo through major partnerships or specialized ad-sales networks.

The planned advertising system, formerly code-named Apex, is the lynchpin of the company's strategy to reach outside its own base of users and increase its position as the "must buy" location for online advertisers.

While the strategy remains in its early stages, AMP! is one of the products which Yahoo management believes will help propel the Web pioneer's next wave of growth. It is also one factor behind Yahoo's reluctance to accept Microsoft Corp's unsolicited takeover bid currently valued at $42.4 billion, which executives believe undervalues the company's assets.

"This is really about creating a massively networked advertising ecosystem," Yahoo advertising executive Mike Walrath said in an interview. Walrath founded Right Media, an ad sales exchange, in 2003 and sold it to Yahoo last year.

AMP! will be introduced in stages starting in the third quarter of this year, Yahoo said. It aims to give individual sites the capacity to sell ads across the Web, replacing single-site systems that still use e-mail and even faxes.

The move also is a response to major competitors Google Inc and Microsoft Corp, which have each acquired major competitors in the market for sales of online display ads used by corporate brand marketers. Google closed its $3.4 billion acquisition of ad sales management firm DoubleClick last month. Microsoft paid $6 billion for aQuantive last May.

AMP! is a suite of tools that offers precise geographic, demographic, and interest-based targeting across a vast network of Yahoo sites and ad sales deals Yahoo has struck with more than 600 newspapers, Comcast and eBay Inc

It also includes niche Web sites such as WebMD, Forbes, the major ad networks, and thousands of smaller sites on the Web.

In its initial stages, AMP! is designed to expand the reach of dedicated sales forces at newspapers or sites such as WebMD to allow them to reach many times larger audiences outside of their own sites, where they can cross-sell their advertising.

(Editing by Lincoln Feast)

Source: Reuters

4.04.2008

Microsoft and Yahoo Meet Again

By MATTHEW KARNITSCHNIG

Microsoft Corp. and Yahoo Inc. senior executives met this week to discuss Microsoft's proposal to acquire the Internet company but failed to resolve any of their differences, according to people familiar with the matter.

The meeting, which took place near Yahoo headquarters in Sunnyvale, Calif., was the second between top executives from the two companies in recent weeks. Neither meeting included bankers.

The Microsoft executives showed no willingness to raise their cash-and-stock offer, and the Yahoo camp continued to refuse to enter formal negotiations without a sweetened bid, people familiar with the matter say.

Yahoo's board rejected Microsoft's original bid in February, and Yahoo's senior management may see no point in holding talks on the basis of that offer.

Microsoft's cash-and-stock offer was valued at $44.6 billion when it was made Jan. 31, but a drop in the software maker's share price has reduced the value to about $42 billion, or $29.29 a share. On Thursday, Yahoo shares traded at $28.13 at 4 p.m. Nasdaq Stock Exchange composite trading.

Source: Wall Street Journal

4.02.2008

Professional Search Engine Marketing Firms

By Darren Dunner

Literally speaking, there is no business in todays world of World Wide Web, which doesnt have online business. To reach ever growing population of internet all across the world it is mandatory to have a good online presence for any business. Moreover, meeting customers online is the cheapest possible way.

Importance of Search Engine for our online busines

According to all prominent researches on online businesses, it is through search engines that businesses are getting more than seventy five percent of their web traffic. So, there is quite obvious that every website wants to have good search engine traffic so that it gets free and quality traffic from these search engines. However, it is not an easy task to get good search engine ranking for your business, unless you are a website with more than 5 million page views a day, already.

Some people say that if you have quality content and if update it quite consistently, then your website is going to be ranked at the top of the list. However, the life is not as simple as that. You need to have a lot of knowledge on search engine optimization techniques and you need to spend a lot of time in optimizing your website in several ways to get a very good search engine ranking. Normally, business owners or webmasters lack either knowledge or time or both. This is the time where search engine marketing firms help you in a big way.

People belonging to so many varieties, surf the Internet everyday in search of information that is related to different things. If your website has got that information then it is mandatory for you to make your website easily accessible to those surfers and make them as the visitors of your website. A professional and good search engine marketing firm sees helps you in this case. It makes sure that you are able in a perfect way to announce your website presence to all interested parties in the best possible and in a cost effective way. However, announcing your presence is not the end point of your success. Creating page links, forum posting, blog posting, article writing and many different aspects of the internet business are very necessary to be done for successful marketing of your website by the professional search engine marketing firms.

Today one can find number of SEO firms on the web. It is all about selecting the right firm to help your business grow.

Source: b2barticles