Google Caffeine, SEO and Common Sense

As you may have read (as I laugh, can't stop finding new SEO articles on Googles latest update), the King of the Internet, Google, has released it's latest search engine update. Codename "Caffeine", now I know these will be out of order or not directly related to the search engine, but some of the others have been "Summer Shine", "Bourbon" and "Death Black". With every release the Search Engine Optimization professionals go wild, writing article, running tests, updating code and selling new updated "Killer" systems to game Google's search results.
Now the last thing I want to do is downplay the SEO industry, Search Engine Optimization is a booming field with very legitimate uses. I far from claim to be an SEO professional, although I have spent quite a few years building websites and finding small fortunes found and lost at the whim of Google, Yahoo and MSN (now that would be Bing). Not only my time, but quite a few dollars as well some wisely spent, some not so wisely have been put towards different "killer" SEO apps.

In this paragraph, if you have read this far, I will teach you the not well kept secret to search engine results. There will never be an update from Google, Yahoo, Bing or the kid working hard in his garage to become the next billionaire that will ever stop this tip. BTW they would never want too, as it is not only the key to your success, but the key to theirs as well.... Now you may have heard this before, actually I'm almost sure you have....Are you ready for the SEO secret of a lifetime for the incredible price of absolutely free...

You may have guessed it...

CONTENT!! Original, well written, useful content. That's it, that's the secret formula, although it's not the easy fix to massive traffic in the next 48 hours, over a relatively short period of time nothing will drive traffic, users, leads and ultimately advertising revenue better than well written, easy to read original content.

We can buy links, work on keyword density, duplicate or clone pages to create the impression to the search engines that our sites consist of tens of thousands of pages and honestly for a while, each of these had worked.

Their are a select few individuals that for a short period of time can "outsmart" the thousands of MIT and Stanford engineers and graduate students hired by Google, Microsoft and Yahoo. But lets be honest, most of us are not going to be in that camp, but the one thing we all have are original thoughts and ideas. These ideas can be written in a way that will not be identically duplicated by any other web content provider on earth (although a million monkeys, with a million typewriters may eventually do it).

The moral of my RANT.. Less Gaming and over thinking of the latest search engine updates, be them Googles' Caffeine, Yahoos partnership with Microsoft and Bing. More well written content that answers the questions that legitimate users like you and I find useful. This and This alone can make all your Internet traffic dreams come true.

Source: By Howard @ Rant