More competition for your display ad inventory

Adesense just added a little more competition to in hopes to generate more revenue for AdSense publishers.

Here is what AdsenseAdvisor at WebmasterWorld posted:

We just announced that publishers will now be able to allow Google-certified ad networks to compete with AdWords advertisers for the display inventory on your pages.
This is great news for you because it means the auction for your image-ad-enabled ad blocks will be getting more competitive.

Please check out today's Inside AdSense blog post and the AdSense Help Center for the full scoop, but I'm here to answer as many of your questions as I can.

Seriously, this has been a long time in the making and I hope you're as excited as I am.

ASA

We're rolling this out slowly in coming months, so please don't read anything into short-term revenue fluctuations (which I can almost guarantee have nothing to do with today's launch).

Source: WebmasterWorld