11.07.2009

AdWords Conversion Tracking made easier

If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot.

There are now 3 easy-to-use tabs - Conversions, Webpages, and Code -that help you manage your conversion data.

Conversions: This is where you see information about the conversion actions you're tracking.

Webpages: Here, you'll see which pages on your site are getting conversions. You can also see a breakdown of the number of conversions per page on your site. This is useful for troubleshooting, as you can make sure conversions are coming from the pages you expect and identify pages that are not reporting conversion activity.

Code: This is where you get the tracking code for each conversion action. You can also change the value of an action, which helps you calculate ROI.

Source: Google AdWords Blog

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