Product Listing Ads key features:
1. Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
2. List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.
Source: AdWords Blog
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1 comments:
This is bad marketing. Posting product pics and listings of selceted companies is very bad marketing...Google will suffer for this since it will infuriate most of the pps advertisers as it already does me...
It is simple unfair marketing practice..
Google is great at many things concerning search. But for one sucj as myself who has been in national marketing over 30 years this is a big mistake.
JD Mountain Marketing
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