Big Google Investors Getting Antsy To See New Revenue Sources

Though Google's making more than $5 a share and dominating the lucrative search-ad field, some investors are starting to get anxious to see more success in other fields.

The recession is slowing online ad -- and thus Google's (NasdaqGS:GOOG - News) -- revenue growth, making investors impatient to see the company diversify into online video, the mobile Web and other avenues. The company plans a series of open Webcasts to explain its plans, starting Sept. 9.

Chris Baggini, senior investment manager on the U.S. equity team for Google shareholder Aberdeen Asset Management, wants to start seeing some other revenue sources.

"Google continues to gain share (in search), but I'd be very disappointed if four years from now they were not getting (significant) revenue from other sources," he said.

Google, like most companies, has felt the sting of the recession. Analysts expect its revenue, minus commissions it pays partner sites that carry its ads, to rise 6% this year, down from 36% in 2008.

The company gets some 97% of its revenue from text-based ads strategically placed with search results. That's been a stellar business, but Google has its eyes and hopes on mobile search ads and its YouTube video site.

By 2013, sales of mobile Web-based ads in the U.S. alone will reach $3.3 billion, up from $648 million in 2008, says eMarketer.

To help make sure that its search service is front and center with users of smart phones, Google developed Android, a mobile operating system that is open source and completely free to companies that make smart phones. Android smart phones will generally give best placement to Google's search and other services.

The company aims to dominate mobile search like it does PC-based search, says Darren Chervitz, co-manager and director of research for the Jacob Internet Fund, a Google shareholder.

"If people are using Android, it's very likely they are going to be using the Google search engine," he said.

Services On Top Of Chrome

Google is also developing an operating system for mini-laptop computers, or what are called netbooks.

The Chrome OS, too, will be free for product makers, but it's not clear if Google will follow the same game plan with Chrome as with Android. Google CEO Eric Schmidt reportedly has said the company plans to charge for other services on top of Chrome, but hasn't provided details.

Baggini, for one, hopes Google develops something other than ad revenue from Android and Chrome.

"I'd like to see different revenue from a lot of these things over time," he said.

Baggini says he realizes Google is taking a "holistic" approach with Android, "but personally I'd like to see them get a buck per Android phone."

But others say free will bring rewards.

Google is following the book for how to eventually dominate an area: Give something away early and then charge later, says Renny Ponvert, founder of Management CV. The research firm analyzes corporate managers.

Monetizing Is Second Step

"The important thing is to get market share, not to generate near-term revenue," Ponvert said. "Giving it away for free gets you to the install base that someday allows you to monetize it."

Google also wants to cash in on online video. By 2011, sales of ads on online video sites in the U.S. will reach $1 billion, up from $530 million last year, says eMarketer and Interpublic Group's Magna Global.

Google's YouTube is the most-used online video site. Advertisers, however, had shied away from the site because the great bulk of videos are made by amateurs and look like it. But as the quality of the videos has improved, more ads are appearing, the company says.

In April, Google's Schmidt said in an interview with CNBC that making YouTube profitable is "our highest priority this year."

Last month, in Google's last earnings conference call, Schmidt said he was pleased with YouTube's progress.

On the same call, Jonathan Rosenberg, Google's senior vice president of product management, told analysts that "monetized views have more than tripled in the past year" on the site.

And Patrick Pichette, Google's chief financial officer, said: "In the not too long future, we actually see a very profitable and good business for us."

But Chervitz points out that Google declines to provide data, such as how many videos on the site have ads. So claims of turning a profit seem a little hollow, he says.

"I'm a little skeptical," he said. He says from what he can tell, so few of the videos have ads sold against them "that it makes it hard to believe it's on the verge of turning profitable."

On Tuesday Google expanded a program that lets video makers get a cut of revenue for any ads sold to run with their videos, as an incentive for better videos. That, Google believes, will lead to more ad sales.

But Chervitz, for one, isn't holding his breath for any big profit from video or mobile -- for now.

"Video and mobile are the two areas that have potential to grow Google's business," he said, "but it's going to be a real challenge for either to have a significant impact on their business" for some time.

Source: Yahoo News

More competition for your display ad inventory

Adesense just added a little more competition to in hopes to generate more revenue for AdSense publishers.

Here is what AdsenseAdvisor at WebmasterWorld posted:

We just announced that publishers will now be able to allow Google-certified ad networks to compete with AdWords advertisers for the display inventory on your pages.
This is great news for you because it means the auction for your image-ad-enabled ad blocks will be getting more competitive.

Please check out today's Inside AdSense blog post and the AdSense Help Center for the full scoop, but I'm here to answer as many of your questions as I can.

Seriously, this has been a long time in the making and I hope you're as excited as I am.

ASA

We're rolling this out slowly in coming months, so please don't read anything into short-term revenue fluctuations (which I can almost guarantee have nothing to do with today's launch).

Source: WebmasterWorld

Top Search Engine Ranking Factors of 2009

Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.

Each participant was asked to rate more than 100 search ranking factors along with specific questions about hot issues in the SEO field. This document, representing the collective wisdom of expert 4. practitioners, is, in opinion, one of the most useful resources for SEO practitioners of all varieties, helping to provide transparency into what matters (and doesn’t) for best practices in search engine optimization.

Top 5 Ranking Factors:
1. Anchor Text from External Links
2. Keyword Use in Title Tag
3. Raw Link Popularity
4. Diversity of Linking Domains
5. Keyword Use in Root Domain

Top 5 NEGATIVE Ranking Factors
1. Cloaking with Malicious/Manipulative Intent
2. Link Acquisition from Known Link Brokers/Sellers
3. Links from the Page to Web Spam Sites/Pages
4. Cloaking by User Agent
5. Frequent Server Downtime & Site Inaccessibility

Source: SEOmoz

Master SEO Google Company Provides Free Google SEO Services

Sinai Marketing, an industry leader in SEO, is offering free SEO services on its newly launched affiliate Web site: www.mastergoogle.com. In addition to free Google SEO, Master Google provides Top of Google Guaranteed packages and 1st Page of Google Guaranteed packages.

Launched in August 2009, Master Google’s Free SEO program, found on its Web site, means to serve startup companies looking to establish a presence online. Sinai’s free SEO services include Web site optimization, keyword(s) analysis, Web site traffic reports, and weekly Web site ranking reports.

According to Ali Husayni, the President of Sinai Marketing, these services provide a foundation for companies to build upon.

"There is no contract, no obligation, no credit cards needed, and no gimmicks," said Mr. Husayni.

Master Google is providing free SEO services in hopes to build relationships with entrepreneurs and aid any company that is looking to compete online.

"We are not doing this for capital gain," said Mr. Husayni. "At Master Google we like to focus on building relationships. Free SEO services enable us to make contact with companies that may not be able to afford full services. This is a great way to give back, and we are proud to be able to do it."

Master Google provides deeper services and guarantees top placements on Google for clients with paid subscriptions. These services include site rebuilding, Web site updates, market analysis, ranking reports, and fresh Web content including updates to the Home page, press releases, and articles.

"Big or small, we want to help," said Husayni. "We do not want small companies or startups to feel outgunned. Bottom line: if a company has a passion for its product, and a willingness to work with us, we want to help build its presence online."

Registration is required for free SEO services.

The battle to derail Google's Book Rights Registry

The battle to derail Google's Book Rights Registry has been joined by three heavyweight warriors: Microsoft, Amazon, and Yahoo!.

The New York Times has reported that the three tech giants are planning to join efforts to block the court settlement of a 2005 copyright-infringement class-action suit that would give Google the right to digitize, host, and sell ads against millions of published works.

The full settlement is nothing if not complex. At its core, however, is a mechanism that would allow Google to pay $125m to establish an independent Book Rights Registry to resolve copyright claims from authors and publishers in conjunction with Google's scanning of their works for its Book Search project.

Copyright holders who sign up with the Registry would receive a portion of Google's future Book Search profits, and if Google has already scanned their books, they could receive a cash payment.

One of the stickier parts of the multi-tenacled settlement, however, is that it gives Google the right to scan and host so-called "orphan books" - that is, books whose copyright holders can't be found.

Depending upon whom you ask, the settlement is either a breakthrough in knowledge distribution or a monopolistic grab of the intellectual wealth of nations.

Gmail: Mail and contact import for everyone

From Google:

A few months ago, we added the ability to import your old mail and contacts to Gmail. We made this feature available for all newly-created Gmail accounts first, since people new to Gmail benefit most from being able to move their stuff with them. Friends who wanted to use Gmail but kept telling us how painful it would be finally made the switch!

But many old time Gmail users (including us) also have old accounts lurking. Often, these accounts predate Gmail, and occasionally we have to log into them to look at some old confirmation email or find the email address for someone with whom we've lost touch.

Now, with just a few clicks anyone can copy all of that to your Gmail account. It's easy — just go to the Settings > Accounts & Import page and click "Import mail and contacts." A window will pop out to lead you through the short import process. If you want us to continue to forward any new mail your other account gets for 30 days, we can do that too.

Copying mail over usually takes a couple days, occasionally up to a week — but eventually it all arrives. And once it's done, you can forget your old account and enjoy having everything in one place.

Source: Gmail Blog

SearchBliss Releases New SEO Tools in PHP for Linux

For years SearchBliss has offered unbranded SEO tools for webmasters, mainly search engine optimization experts, to add to their own websites so their clients can monitor their website's placement and standings in the major search engines. The SEO tools were limited to use on Microsoft servers, excluding many webmasters who use Linux and Unix. Webmasters today are developing websites more often with PHP then any other coding language. As a result, there has been a great increase in the use of Linux servers over the years, leaving SearchBliss behind until today.

After countless hours of development and beta testing, SearchBliss has finally launched the PHP versions of their SEO tools for Linux and Unix servers. "Perspective buyers have said repeatedly that they wanted to purchase the SEO tools, but couldn't run ASP (VBScript) scripts on their Linux servers", says owner John Kline. SearchBliss knew the importance of catering to its clients that run their websites on other servers, but did not have the ability to do so until recently.

"I am quite pleased with this big step forward and we plan to meet demands much more diligently then we have in the past", says Kline.

All purchased SEO tools from SearchBliss (searchbliss.com) are unbranded with full source codes, and include free upgrades. "We understand the dynamic nature of search engines, therefore we include free upgrades due to changes that may and do occur at any time", says Kline. SearchBliss also offers Full Package Deals and Master Resell Rights at a big discount when buying all eight tools.

Apple Would be Smart to Pick Blu-ray

Apple might be wise to add high-definition Blu-ray support to the next generation of iMacs claims one leading analyst -- despite the costs.

Reports earlier this month suggested Apple might add Blu-ray to the next-gen of iMacs while iTunes 9 could also offer Blu-ray support, a move which Apple have previously stalled on due to prohibitive complex licensing.

However Jim Bottoms, Company Director at analysts Futuresource Consulting, sees the clear advantages for manufacturers of adding Blu-ray to their line-up.

"Our quarterly BD hardware tracker shows European BD player sales, excluding PS3, are running at close to 300 per cent up on the equivalent period last year," said Bottoms. "Retail prices are declining fast and we expect to see players at or below £80/100 euros by the Christmas selling season."

"Focusing on the UK, this year we expect both BD player and BD disc sales to more than treble -- and this is certainly being borne out by our quarterly player and disc tracking. On this basis, UK disc sales could hit 12 million given the strong release schedule for Q4."

Toshiba announced it is to start making Blu-ray players having originally been a prime mover behind the rival and ill-fated HD-DVD format. Bottoms believes Toshiba and others clearly want a part of this potentially lucrative market.

"BD players will approach impulse purchase level very soon and at these levels people will be increasingly tempted to replace DVD players with the new format. Although paid-for movie downloads are also impacting the marketplace, mainstream adoption will be a much more gradual process, giving BD the competitive edge," insisted Bottoms.

By 2012, around 50 per cent of US and 35 per cent of Western European video disc retail sale volumes will be Blu-ray, Bottoms added.

Futuresource Consulting offers research, analysis, strategic planning and decision making advice amongst a range of services.

Nick Spence, Macworld.co.uk - Source: PCWorld

Google Caffeine, SEO and Common Sense

As you may have read (as I laugh, can't stop finding new SEO articles on Googles latest update), the King of the Internet, Google, has released it's latest search engine update. Codename "Caffeine", now I know these will be out of order or not directly related to the search engine, but some of the others have been "Summer Shine", "Bourbon" and "Death Black". With every release the Search Engine Optimization professionals go wild, writing article, running tests, updating code and selling new updated "Killer" systems to game Google's search results.
Now the last thing I want to do is downplay the SEO industry, Search Engine Optimization is a booming field with very legitimate uses. I far from claim to be an SEO professional, although I have spent quite a few years building websites and finding small fortunes found and lost at the whim of Google, Yahoo and MSN (now that would be Bing). Not only my time, but quite a few dollars as well some wisely spent, some not so wisely have been put towards different "killer" SEO apps.

In this paragraph, if you have read this far, I will teach you the not well kept secret to search engine results. There will never be an update from Google, Yahoo, Bing or the kid working hard in his garage to become the next billionaire that will ever stop this tip. BTW they would never want too, as it is not only the key to your success, but the key to theirs as well.... Now you may have heard this before, actually I'm almost sure you have....Are you ready for the SEO secret of a lifetime for the incredible price of absolutely free...

You may have guessed it...

CONTENT!! Original, well written, useful content. That's it, that's the secret formula, although it's not the easy fix to massive traffic in the next 48 hours, over a relatively short period of time nothing will drive traffic, users, leads and ultimately advertising revenue better than well written, easy to read original content.

We can buy links, work on keyword density, duplicate or clone pages to create the impression to the search engines that our sites consist of tens of thousands of pages and honestly for a while, each of these had worked.

Their are a select few individuals that for a short period of time can "outsmart" the thousands of MIT and Stanford engineers and graduate students hired by Google, Microsoft and Yahoo. But lets be honest, most of us are not going to be in that camp, but the one thing we all have are original thoughts and ideas. These ideas can be written in a way that will not be identically duplicated by any other web content provider on earth (although a million monkeys, with a million typewriters may eventually do it).

The moral of my RANT.. Less Gaming and over thinking of the latest search engine updates, be them Googles' Caffeine, Yahoos partnership with Microsoft and Bing. More well written content that answers the questions that legitimate users like you and I find useful. This and This alone can make all your Internet traffic dreams come true.

Source: By Howard @ Rant

Googles Secret Search Upgrades

Google is in the process of major upgrades to its search infrastructure.

Google engineers Matt Cutts and Sitaram Iyer posted the following:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.

Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at http://www2.sandbox.google.com/ and try searches there.

Right now, we only want feedback on the differences between Google's current search results and our new system. We're also interested in higher-level feedback ("These types of sites seem to rank better or worse in the new system") in addition to "This specific site should or shouldn't rank for this query." Engineers will be reading the feedback, but we won't have the cycles to send replies.

Here's how to give us feedback: Do a search at http://www2.sandbox.google.com/ and look on the search results page for a link at the bottom of the page that says "Dissatisfied? Help us improve." Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box. Thanks in advance for your feedback!

With Microsofts new search Bing rising in the ranks, it appears to me that Google is intending to move forward with an improve search to stay the "king of the hill".

Bing Cashback Doubles

Starting today Bing is giving double the cashback on back to school items. Just search for any item on Bing and the cashback items will show up in the sponsored results. If you need gadgets, notebooks, or anything else I suggest you search on Bing and see if you can get a good deal. eBay is also a participating retailer and you can get up to 15% off on eBay items today. This is a limited time offer and runs until the end of August, but Microsoft may end it early if they wish to.

How to Search for Bing Cashback items
1. Go to http://www.bing.com

2. Enter the item you want in the search field.

3. Items with Bing Cashback will have a Cashback icon and the “Bing cashback” image next to it, as displayed in the above image.

4. Click on the Cashback item you want.

5. The Bing Cashback items on eBay will have that $ (Cashback) symbol on it. If you’re buying an eBay item using Bing Cashback, you must use the buy-it-now option and use PayPal as well.

A full list of stores participating in the Bing Cashback program can be found at http://www.bing.com/shopping/pages/stores.aspx?scope=cashback&FORM=CBFS07

Source: Quickpwn.com

New Google Chrome Browser Beta

There's a brand new beta for you to try out today. As always, we continue to focus on speed, and this beta release shows over 30% improvement on both the V8 and SunSpider benchmarks over our current stable channel release. We've also improved two of the most loved and most used features of Google Chrome: the New Tab page and the Omnibox. Plus, we decided to add a little bit of style by allowing you to deck out your browser with colors, patterns, and images.

Customize the new New Tab page
The New Tab page has been one of the most popular features in Google Chrome. It's also the one that we hear the most about. Embarrassed that checking out lolcats is showing up as your most popular browser pastime? Now you can bump up something dignified and refined into that top Most Visited slot with a simple click and drag of your mouse. You can pin website thumbnails to a particular spot so they don't disappear even if your browsing habits change. Last but not least, you can hide parts of the page if you don't want to see them using the layout buttons on the top right of the New Tab page.

Try the latest and greatest Omnibox
The Omnibox is indisputably an important part of Google Chrome -- it helps you get to the sites you're looking for with just a few keystrokes. With this release, we've optimized the presentation of the drop-down menu and added little icons to help you distinguish between suggested sites, searches, bookmarks, and sites from your browsing history.

Tweak the chrome of Google Chrome
We built Google Chrome to be speedy, stable and more secure. Now we're adding a little bit of style by allowing you to add a theme to your browser. So, if you've been dying for a browser that reminds you of the Friendly Confines, or if you just want the comfort of your favorite blanket when you're browsing the web, now you can have it. Of course, if baseball or quilting isn't your thing, you can change the theme of your browser by visiting the Themes Gallery. There is still some testing to do -- we're only launching some very basic themes and there are still some kinks to work out, but we will add more themes in the future as we roll this out to the stable version.

Experience HTML5 capabilities
We're always trying to further push the things you can do in the browser. For example, we've started building HTML5 capabilities into this beta release, including video tag functionality and web workers.

Speed, Speed, and more Speed
Beyond the improvements in JavaScript execution in this latest beta, there are a host of other improvements that should help Google Chrome make the most of your network connection. For example, when you open a new web page while other web pages are still loading, Google Chrome is now smarter about prioritizing the requests for the new page -- for instance, fetching text, images, and video for your new page -- ahead of the requests from the older pages. Loading pages on this beta release should also be faster than ever with DNS caching, more efficient DOM bindings, and using V8 for proxy auto-config.

Source: Google Chrome

Comcast Domain Helper or DNS Highjacking

Comcasts new "Domain Helper" has been labeled as DNS Highjacking, and has the webmaster community in an uproar.

-----

From incrediBILL at WebmasterWorld

Comcast is currently targeting Firefox users in the SF Bay Area with DNS Hijacking, or "Domain Helper" as they call it, and showing pages of advertisments when inactive domains are accessed.

"The new product, which has been tested in trial markets since July 9, redirects nonexistent URLs like www.example.com/clinteckergoatbonedbyhisnewbicycle to a search page slathered in advertising instead of returning the proper DNS error to the browser. Readers began reporting the change to us yesterday."

Just happened to me today for the first time so I thought I'd report it since it has gone live. This whole mess scared me at first because I just upgraded to the latest FF 3.5, perfect timing with a new FF release, and thought maybe it was a new "feature" and I couldn't find any way to disable it. Tested on a couple of machines with both FF 3.0 and FF 3.5, same results, no change for MSIE 7.

So I go check example.com to see what happens and we got ads, which is amusing because example.com technically responds with the following:

"You have reached this web page by typing "example.com", "example.net", or "example.org" into your web browser. These domain names are reserved for use in documentation and are not available for registration. See RFC 2606, Section 3."

If you simply change your user agent to be MSIE 7 the "Domain Helper" behavior stops.

Just to see how much hijacking is going on, I tried CURL from my desktop command line to access a non-existent domain and got the proper error:

"curl: (6) Could not resolve host: example333.com; No data record of requested type"

So Comcast is definitely targeting just the smaller, yet substantial subset, of Firefox users for this test.

This will most likely interfere with any Firefox plug-ins that link check your bookmarks or anything of this nature.

Gee thanks Comcast.

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From jlivinggood (JL):
@incrediBILL - This is *not* just a FF thing, this would work on any browser and you can test this yourself if you have not already opted out. If you want to know what URL patterns would be affected --> see http://networkmanagement.comcast.net/DomainHelperLogic.htm. Basically, it must have "www." and the domain must be invalid. (If you have already opted out and wanted to test using nslookup, you can find the server IPs to use here: http://dns.comcast.net/dns-ip-addresses.html.)
Also, and importantly, I am not sure where the statement that we redirect "www.example.com" comes from. If this is the case, I would like to see the DNS query response, as redirect should not occur. Why not - because a valid A record exists. What you did provide was a link to the resulting search engine with "www.example.com" at the end of the URL string. But it is just a simple search engine and you could modify it with any search in that URL string -- such as the URL of this site (http://search2.comcast.com/?cat=dnsr&con=ds&url=www.webmasterworld.com). Just because you can perform a search on that site with that FQDN appended to the URL string does not mean the Domain Helper service would have performed the redirect and sent you there.

Regards
JL
Comcast

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From incrediBILL:

From JL: "This is *not* just a FF thing, this would work on any browser and you can test this yourself if you have not already opted out."

Per my original post I tested it on multiple computers and multiple browsers here and the only browser showing Comcast ads using my test criteria was Firefox.

From JL: "Basically, it must have "www." and the domain must be invalid."

That explains a LOT...

I never type "www." in front of anything and Firefox attempts to insert "www." in front of the domain name if it fails without the "www." and some of my other browsers don't do that by default.

Had I realized that it was that feature of Firefox I would've titled this thread differently!

From JL: "I am not sure where the statement that we redirect "www.example.com" comes from."

I entered it into Firefox without the www. and your ads popped up so you're intercepting more than you think with some browsers, I'm sure it's a Firefox quirk.

Looks like something changed on your end because I tested this on 2 computers yesterday and Firefox showed a Comcast ad page for "example.com" however I can't reproduce that today.

Good to know it's only triggered by typing "www." since I never do that so I'll never see those Comcast ads again as soon as I disable this behavior of auto-adding "www." in Firefox.

Most websites are running "www." free these days and to make sure their domain is canonicalized in the search engines actively redirect from the "www." version to the shorter non-www version, so Comcast is going to lose a ton of type in traffic if you only trigger based on the presence of "www.".

Thanks for clearing it all up and now I know that my domain typing behavior combined with Firefox's automated DNS resolving feature is why it appeared you targeted Firefox.

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From jlivinggood (JL):
@incrediBILL re: "Most websites are running "www." free these days and to make sure their domain is canonicalized in the search engines actively redirect from the "www." version to the shorter non-www version, so Comcast is going to lose a ton of type in traffic if you only trigger based on the presence of "www."."
In my personal opinion, I think folks recognize that we'll lose some traffic but with "www." we know with a high degree of certainty that it is http or https, and so not as likely to cause technical problems in edge cases. It is a more conservative and less lucrative approach but less controversial and less potentially problematic.

BTW, **very** interesting that FF added that www - that really does explain the difference you saw. It had us all scratching our heads here - mystery solved. :-)

JL

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What do you believe?

PR Web 2.0 Cleans Up Online Reputations

Corporations touched by scandal, scam reports, unfair accusations and tales of rip offs can now rest at ease. Google expert, PR agency, and Viral Marketing professional comes to aid businesses.

In this age of Web 2.0 it is now easier than ever to get your company slammed, blamed and flame roasted online. Companies who have experienced slander online with negative posts can now rely on a new Internet resource to help clean up their public image. Now businesses can breathe a sigh of relief and get their corporate image polished up with a positive PR spin. Best of all the results are fast, high profile and permanent.

“Companies are vulnerable these days in the age of Web 2.0. When employees get fired or let go for whatever reason there is always a chance that person will do the company harm by trying to discredit them online. This can happen in social networking environments as well as on sites like www.ripoffreport.com .” explains PR Web 2.0 maven, Ted Cantu.

“The personality type of the perpetrator doing this type of activity usually comes in three different profiles. One is a person of low self esteem. Another person may lack initiative. A third type is someone who is usually suffering with anger issues or who is anti-social. In either case they are not to be trusted and definitely cannot cut it in the corporate arena. We come in defense of a company and help clean them up online. We are the good guys.” Says Cantu.

i-Cantu Media LTD has created a corporate PR clean up service that addresses these issues. The idea was to help companies defend themselves online while protecting their bottom line during these rough economic times. Cantu and crew uses a whole arsenal of tools and strategies covering 9 complete families of search engines including traditional search engines, video search engines, podcast search engines, social sites, hubs, directories, and many more. They also create micro sites, mini sites, video directories, news sites and establish a positive mini network for corporations and protects their online image. Currently at this time they are not accepting work from non-profits organizations.

“You can expect trouble when you let the inmates run the asylum. The whole point and purpose of creating positive PR was to save a company a small fortune. Now they do not have to rely on a press agent who is going to overcharge them $5,000 a press release. We can do tremendous things online for very little. We can literally move mountains. Google is going to love you and so is your public. The best part is that we can clean up the worst of cases in as little as 48 hours.”

Cantu is the co-author of, “The 30 Day Total Business Makeover” and lives in Metro Detroit, Michigan. He has worked with such corporate giants as Capital Records, Coca Cola, GM, Ford, Foote Cone and Belding, Cap Gemini, WWF, NBC, and Arthur Andersen.

Source: TransWorld News

FCC Targets Apple and AT&T over Google App

The FCC has targeted Apple and AT&T in nn antitrust probe for allegedly denying an application made by Google to iPhone owners, according to federal officials.

The Federal Communications Commission demandeds Apple and AT&T to explain why Google's voice application has been exclude from iPhone's applications store. According to Google, they had submitted its voice application to the Apple App store six weeks ago, but Apple did not approve it.

Chairman Julius Genachowski asserted that the FCC "has a mission to foster a competitive wireless marketplace, protect and empower consumers, and promote innovation and investment. Recent news reports raise questions about practices in the mobile marketplace."

Both AT&T and Apple could not be reached for comment.